New Campaign For Epson

ByAaron Johnston

This is a new poster campaign I did for ScanSource. We were advertising an Epson receipt printer. It’s supposedly the fastest receipt printer on the market, speeding up the checkout line and getting people out the door quickly. The big idea for the campaign was to showcase those people who typically slow down the checkout line and suggest that that the Epson TM-H6000 printer can handle even the toughest (slowest) customers. Kind of a silly campaign, but we had fun executing it. Jason Locke was the art director. Lon Murdock out of Charlotte was the photographer. The talent were mostly out of Atlanta. We picked a name for each of them: The Check Writer, The Credit Princess, The Piggy Banker, The Smooth Operator, The Heavy Couponer, and The Bulk Buyer. I think you’ll be able to identify who’s who.




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