A few years ago Holiday Inn launched a campaign for their Express line of hotels that basically implied that Holiday Inn Express makes you smarter. You see, you get such a good night’s rest at HIE, that the next day you’re always at the top of your game. It’s a strategy that’s both ridiculous and ingenious at the same time. We’ve all stayed at uncomfortable hotels and tossed and turned all night. We all know what it’s like to have a crappy night’s sleep. It affects your performance. Well, working with ad agency Fallon Minneapolis, Holiday Inn Express is back with three hilarious additional executions entitled “Baby,” “Fainter,” and “Rapper.”
Enjoy.
