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Archives for December 2007

New Campaign For Epson

December 7, 2007 By Aaron Johnston

This is a new poster campaign I did for ScanSource. We were advertising an Epson receipt printer. It’s supposedly the fastest receipt printer on the market, speeding up the checkout line and getting people out the door quickly. The big idea for the campaign was to showcase those people who typically slow down the checkout line and suggest that that the Epson TM-H6000 printer can handle even the toughest (slowest) customers. Kind of a silly campaign, but we had fun executing it. Jason Locke was the art director. Lon Murdock out of Charlotte was the photographer. The talent were mostly out of Atlanta. We picked a name for each of them: The Check Writer, The Credit Princess, The Piggy Banker, The Smooth Operator, The Heavy Couponer, and The Bulk Buyer. I think you’ll be able to identify who’s who.




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Filed Under: Blog

Robert Crais

December 3, 2007 By Aaron Johnston

It all started last year with THE TWO-MINUTE RULE. In a word, it blew me away. Well, okay, that’s four words, but suffice it to say it wowed. I was introduced to who I know consider “the man” of crime fiction. If you’ve never read Crais, don’t start late at night if you have to get up early the nest morning. You will lose sleep. In fact, sleep with suddenly become so inconsequential that you may forget to go to sleep at all. The man does it all: (1) Openers that start with a bang, usually literally. Before you even know what’s going on, you’re running, people are dropping, guns are firing, cars are crashing. Who knows? It could be anything. But whatever it is, it’s like chewed gum on the sidewalk, once you step in it, you can’t walk away. You’re stuck. Riveted. (2) Characters you love instantly. Elvis Cole and his tough-guy, sunglass-wearing partner Joe Pike feel a lot like Spenser and Hawk from the Robert Parker novels, only cooler, younger, and with LA street smarts instead of Boston old-school smarts. LA Requiem is one of the best dern novels I’ve read, I think. Classic. A keeper. Lauren has been chewing through these as well. We bought a big lot of Crais novels over the internet, and she’s read them all. She’s hooked. You would be too if you gave them a shot, which I strongly suggest you do. That is, if you haven’t already.

This was my first Elvis Cole experience. Not a bad one to start with. Elvis and Joe go after some seriously messed up bad-guys who have kidnapped Elvis’s girlfriend’s son. Detective work at its best.

In THE WATCHMAN Joe Pike agrees to pay off a debt by taking a dangerous security job: protecting a Paris-Hilton-like playgirl from the mysterious hired thugs sent to kill her. Non-stop-actiony goodness. Like all of Crais, it keep me guessing for a long time. Best of all is Joe Pike himself. The man makes Bruce Willis in the Die Hard movies look like a cub scout.

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War of Gifts by Orson Scott Card

December 2, 2007 By Aaron Johnston

This is a Christmas book, but don’t let that fool you. It’s not The Christmas Box, no happy-go-lucky aw-shucks Christmas story here. It’s Battle School. Which means it gets ugly. Very bad things happen to people. Which means it’s Orson Scott Card at his best. Ender fans (ie. people like me) cannot, should not miss this one. One of the best opening chapters of Card’s I’ve read in a while. Go. Buy. Give to a friend. It’s wonderful. Oh, and did I mention it has Ender in it?

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