Month: September 2009

I’m a sucker for innovative ambient work, which used to be called guerrilla advertising — and probably still is in some circles. What’s great about ambient work is that it’s so unexpectedly disruptive. Advertising so saturates our society, so assaults us from every roadside, radio frequency and corner of the Internet, that are minds have…

The newest addition to the longstanding Mac/PC campaign feels like a straw dog in an otherwise stellar campaign. I’ve said before that I consider this campaign from LA-based agency TBWA Chiat Day one of the best in advertising history. Smart. Funny. Brilliantly simple. And perfectly cast. And I stick by my claim. But this new…