I’ve been meaning to post these posters for awhile. This is a campaign I did at work for a pro-bono account called The Family Book Project. They collect books and give them to underprivileged children and adults at shelters and rehabilitation centers here in Greenville County. Richard Salais, who was the art director on these, was great to work with. Talented guy. Chris Stanford was the photographer, guy out of Atlanta.
The idea for the campaign came from all these statistics we found about reading proficiency and social ills like teen pregnancy, homelessness, and crime. The posters awards won several local gold ADDY awards as well as a few gold district ADDY awards, including a Special Judges Award in their community service category.