I recently completed a campaign for United Way here in Greenville County. The photographer, Kevin Bana, is out of Chicago. Extremely talented guy. I think the images are stunning.
We did six posters. They all feature real people and real stories, save one. The child was a model. We couldn’t use a real kid for a message about child abuse.
The idea stems from the United Way positioning themselves as a barrier. They keep bad things away from good people. For that we used yellow police tape as a device. The ads were recently featured on adsoftheworld.com.