Goody Hot Sauce, courtesy of Leo Burnett, Jeddah, Saudi Arabia
Hot sauce ads are a dime a dozen. And the strategy is always the same: Whoa! This is some really hot sauce. Fire. Fire alarms. Sprinkler systems. Burnt moustaches. It’s all been done. Personally, I think many, if not most, of the hot sauce ads I see are spec, meaning created without the client’s knowledge…
