Some of the best advertising doesn’t have any copy at all. Take this recent print campaign for Alka Seltzer created by Paris-based agency CLM BBDO. The premise is simple. Somebody is forced to eat something they shouldn’t in order to avoid big painful trouble. I think they’re brilliant in their simplicity. Great illustrations and hilarious…
Here’s a very fun spot created by BBH London. I can’t even begin to imagine what the production budget on this thing was. Great special effects. Very realistic. Great takes from the extras. Lots and lots of fun.
This is the coolest spot I’ve seen in some time. Lauren and I watched several times. I won’t give it any more preamble than that. You simply must experience it for yourself.
Robert Crais is my favorite author these days. His Elvis Cole and Joe Pike novels read like nine-hour action movies. I usually listen to them on audiobook, but I’ll occasionally read them the old fashion way as well. In Indigo Slam, Elvis Cole, the self-proclaimed world’s greatest detective, is hired by three young kids to…
Is there a character in fiction tougher and filled with more testosterone than Jack Reacher? I think not. Joe Pike, a recurring character in Robert Crais novels, would give Jack Reacher a run for his money, but Pike is more of a weapons guy, shotguns, Glocks, that sort of thing, whereas Jack Reacher can kill…
A few years ago Holiday Inn launched a campaign for their Express line of hotels that basically implied that Holiday Inn Express makes you smarter. You see, you get such a good night’s rest at HIE, that the next day you’re always at the top of your game. It’s a strategy that’s both ridiculous and…
